If you're a blogger who uses Instagram to promote your content, then you will most likely be just as frustrated as I was about the one-link-only policy they have. Only the link in your profile is clickable and any links in your captions are completely static. For now. Hopefully they will change this in the future, but until then, I suggest using an Instagram landing page on your blog which will allow you to increase your active links on Instagram and get more click-throughs to your blog.
What Is A Landing Page?
A landing page is simply a page you create on your own blog which will contain the links you feature in your instagram feed.
It is the page your audience lands on when they come to your website. It doesn't have to be your home page! You can create very specifically tailored pages for people to land on depending on where they are coming from and what you are offering that specific audience.
For example, you might be promoting an e-book you just released, so instead of directing people to your home page where they are less likely to spot the promotion among all the other content, you can create a landing page that features the e-book in a prominent position your audience cannot miss.
Some Advantages Of An Instagram Landing Page
You can link directly to any posts, petitions, social media accounts, promotions or calls to action on your landing and change them up at any time. You can embed videos or podcasts. The possibilities are endless.
A landing page is just a dedicated page, tailored to your Instagram community and whatever you are featuring on Instagram at the time, aimed at directing traffic directly to the content that interests them most. Brilliant!
If you are still confused about it or would like to know more about the benefits of creating a landing page and see how I designed mine, please check out my previous post as this post will be more of a step-by-step guide to creating your landing page.
*Gutenberg Tutorial coming soon*
Create An Instagram Landing Page In The WordPress Text Editor
If you have a custom theme or have chosen not to use Gutenburg for whatever reason, then you can still create a landing page using the old text editor in WordPress. You will have less flexibility and fewer options, but you can still create a tailored landing page.
1. Go to your WordPress Dashboard and hover over Pages.
2. Click on Add New.
3. Insert your landing page Title. Think of what you are offering your audience. If it's recipes, then use "Get Recipes", if it's an e-book then maybe "Get E-book". Think of your audience and what it is they want from you. What benefit will they have from clicking through to your website?
In this example I'm using "Get Discount Codes" which will create a link that looks like this on Instagram: mywebsite.com/get-discount-codes making the offer clear in the link. So make it relevant to your offer to draw people in.
4. On the right hand side, you have all your Page Attributes. Find the Templates. Now, depending on your current theme, you will have different templates available to you. Ideally you want a blank page, full width or landing page, but the default WordPress template works too. I will use the default template in this example. The main difference is that the default template contains a side bar which will be shifted to below your content on a mobile device, but on a tablet it might still be visible on the side. It's not a big problem, it's just unnecessary.
5. Next you want to find your Theme Options for this page. They are most likely below the text box, so if you just scroll down, you will find any options that you are able to play with. If your theme doesn't have editable options available to you then you can skip this step. Some options might be in the right-hand sidebar.
Ideally you want to remove the page title, the share buttons and the like button for this page. These all take up space and draw attention away from the featured content. Remember that most people on Instagram are accessing this page on their mobile phone, so large headings and unnecessary content just take up space on the tiny screen. You want them to have easy access to the content they are interested in.
Now you are ready to start adding your content. Save as a draft and scroll back to the text box.
6. Since you're using the text editor, you will want to make this page as easy to maintain as possible and not have to modify code everytime you feature new content on Instagram. The easiest way to do that is to add simple text links or media links to your featured content.
Adding a text link in the text editor:
- In a new tab or window, go to the page on your blog (or any other webpage you want to feature) then highlight and copy the URL (link).
- Back in your WordPress text editor, type the linke text, this can be the title of the page you're linking to, or any catchy phrase you want.
- Highlight the text you just typed and click the little link icon in the toolbar.
- Paste the URL (link) of the page you're linking to in the little box that appears and press enter. Done!
Repeat this process everytime you mention new blog content on your Instagram feed - just open this page in your WordPress dashboard and add the new link at the top. You can decide if you want to keep all links on this page, like a growing archive, or just the latest 10 you've mentioned. Or maybe only the latest one. Just remember that too much text can become hard to process for some people, so leave space between links and make sure it's easy to read on a phone.
Adding a media link in the text editor:
The process is exactly the same as for a text link, but instead of writing the title of the content, you can add media (an image) whick people can click on to get to the content.
This is a great way to link to your content as you can even use the same image you've used on your instagram feed and people will easily identify the content that interests them through that visual association. It's much more eye-catching than text.
- In a new tab or window, go to the page on your blog that you want to feature, then highlight and copy the URL (link).
- Back in the WordPress text editor, press the Add Media button at the top left. It might look slightly different to the one you see in my screenshot above depending on whether you have a WordPress.com or self-hosted blog. But it's usually at the top left. It's the same way you usually add images to your posts, we will just turn this one into a link.
- The media library will open and you can select or upload an image to use.
- Once the image is in the text editor, click on it, then click the link icon in the toolbar.
- Paste the URL (link) to the blog post you're linking to in the little box that appears and press enter. Done!
Repeat this process each time you want to add a link to new content you feature on Instagram.
Linking Instagram to your Landing Page
Once you've created your landing page and added some links, you can go ahead and publish the page like you normally do a new blog post. The publish option is usually at the top right of your screen.
View your page and copy the URL (link). Note that the page might look odd on a laptop because of the different template used, but it should look quite nice on a mobile device.
Go to your Instagram account, click Edit Profile and paste the URL of your landing page into the website space and save. Now your one link on Instagram should open your custom landing page on your blog!
My Example Landing Page
It is always tricky when using different themes as sometimes your theme doesn't allow certain fuctions that somebody else's theme has. There is usually a workaround though, so let me know if you have something else blog or social media related that you need help with. There are no silly questions - we all have to start somewhere!
I hope this guide has made creating your landing page easier regardless of which theme you have installed. Please get in touch if something is still unclear.
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